Jimmy Choo gives back

Jimmy Choo launched a new line for Project PEP which provides funding for the medicine for HIV for rape victims in Africa who have contracted the disease. 25% of all profit from this project PEP line will go towards the center in Africa for the victims. I love the fact that this brand is giving back to the world in a very major way. Most designers give 5% of proceeds if that, and they are doing 25% which is crazy. This project is also in collabo with the Elton John Aids foundation so it's double backed! available at nordstroms.com, jimmychoo.com and Neimanmarcus.com

 

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